Branding Guidelines

Effective starting: September 15, 2014

We've developed these guidelines to ensure Moboom's trademarks are properly displayed and remain undiluted across our customer, partner, and plugin ecosystems. Among the reasons our trademark guidelines are important include:

  • We want our brand and brand names to be associated with awesome web development tools. The more focused the use of the brand, the more powerful it will be in the community.
  • More people and companies are building plugins and becoming partners or ambassadors of Moboom and our products. They are asking for additional guidelines around how to market, design and brand their plugins and products so they (1) complement the Moboom product "family", and (2) are distinct from Moboom products and brands while remaining part the Moboom community.
  • We want to avoid potential conflicts that may arise. If a brand is not clearly differentiated, customers may struggle to identify who to work with or what to buy. As a way of protecting our brands, as well as the best interests of our third party developers and customers, we provide these expanded guidelines that must be followed. Your failure to comply may result in suspension or termination of your account, at Moboom's sole discretion. We reserve the right to pursue any remedy available to us by law if you are not in compliance with these guidelines, including but not limited to injunctive relief.

Our Trademarks

Moboom has registered some of the trademarks below or has otherwise sought protection as indicated below in Australia, the U.S and other jurisdictions. We have done this to protect and preserve the marks for our community of customers, developers, partners, and supporters for the benefit of everyone involved with Moboom. By this we mean that people should be able to recognize when a product is from Moboom.

You may use the Moboom trademarks below in any blog, news article, or on your website without our written consent, as long as you use them according to this guideline, retain the capitalization structure indicated below, and retain the ® symbol or TM symbol as applicable on the right shoulder of the mark according to the usage in the list below.

Term: Moboom 

Status: ®

Use: Computer software company, logo and its products / services

If you have any questions about the use of Moboom trademarks, please contact us at trademarks@Moboom.com.

Our logos

Moboom logos are distinctive graphic renditions. You may use the logo in a blog or news article, publication, book or other online or offline medium, or on your website in reference to the respective Moboom product, without our written consent, provided that the logos are duplicated exactly as shown in the preceding link, and the ® symbol or the TM symbol, as applicable, is attached to the shoulder of the logo as in the attached link is retained. All other usages of the Moboom logos require the prior written approval of Moboom.

Use of our Name

Trademarks protect Moboom as well as our community of customers, developers, partners, and vendors. They identify the source of one provider's products from another. By "products" we mean all types of offerings, ranging from commercial products and services to open source and free software and informational websites. Trademark law protects the public's ability to rely on trademarks for information about product source and quality, requiring trademark owners to take steps to police proper use of their marks.

In the Moboom ecosystem of customers, vendors and partners, the Moboom product names are used in naming for third party products, product reviews, product usage, and more. Below are some guidelines for using Moboom product naming conventions in your work:

  • It's okay to use Moboom's product names, logos, and trademarks in your own software product or company naming, however it must be clear that your product is a third-party tool, not a Moboom-generated tool.

For example: "Acme plugin for Moboom®" is okay, whereas "Moboom® plugin for Acme" is not. The former connotes a 3rd party plugin for Moboom®, the latter connotes a Moboom-developed tool.

  • It's okay to use Moboom logos and brand names on your website, news article or blog. You don't need permission from us to use the brands or names as long as you follow these guidelines and do not modify our brand designs.
  • Your website should look like your website, not ours. It should not borrow heavily from or closely resemble Moboom's website or web properties. For the sake of customers and consumers, clearly distinguishable websites help everyone.
  • Do not concatenate product names, e.g., "MyConnectorMoboom."
  • You are not permitted to modify the Moboom logo or product logos in anyway except to resize a logo for the page where it's displayed.

Moboom Style

In addition to trademarks and service marks, Moboom has developed artwork, screenshots, and imagery for our website and other web properties.

Moboom's "look" or "feel" should not be reproduced or mimicked for the same reasons cited above: consumers and customers can be confused about whether they're dealing with Moboom or another company. The Moboom website and all intellectual property rights, including all copyright rights therein, are owned by Moboom. Reproduction or "creative borrowing" of the website or artwork without permission is a violation of Moboom's Copyright.

If there are design elements that you wish to re-use on your website (e.g., to reuse a screenshot), please contact us for permission at trademarks@Moboom.com.