Tech Info

The Ten Key “S” Factors in Voice Search

Discover what and how the S factors can improve your business

July 2019

What are the S Factors

  1. SPEED – your website or web page must load fast. This is a critical element.
  2. SECURITY – your website or web page must be secure. Ensure it has a green lock.
  3. SEAMLESS – your online presence must be seamless across devices
  4. SCHEMA – instructions hiding in HTML that help search engines understand your business
  5. SPEAKABLE – new coding language from Google that aides voice search
  6. SNIPPETS – up to 30 words that answer questions consumers might use in searches
  7. SOCIAL – a social media presence with plenty of reviews and ratings
  8. SIMPLE – keep content short and simple, while delivering a concise message
  9. SYNCHRONISE – ensure your business listing information is consistent online
  10. STORIES – blogs that answer potential search queries are invaluable for voice


SPEED

VoicePages powered by the patented Moboom Digital Experience Platform (Moboom DXP) deliver pages at lightening speed on any device – literally in milliseconds. The speed of Moboom powered web pages is many times faster than that of any other web platform in the market today, on any device. To check the loading speed you can inspect the HTML by right clicking on the page and it will tell you how fast it loaded.

SECURITY

VoicePages are hosted on Amazon Web Services (AWS). The programmatically produced VoicePages are AWS secure. If a business chooses to t and add a custom domain, we automatically attach a security certificate to the site as soon as it is published.

SEAMLESS

VoicePages work seamlessly across all devices from old feature phones, modern smart phones, PCs ad tablets. This is vital from an SEO perspective. The Moboom DXP has a patent over the delivery of any type of content to any device, which it does in a super fast and secure manner.

SCHEMA

This is where a Moboom powered VoicePage really separates from the pack. Moboom’s DXP automatically applies Schema to the business listing content supplied by our data publishing partners in real time. Schema is a global language that helps search engines understand what content is contained in a website – it hides away in the HTML, so consumers don’t see it – all they see is a beautiful, relevant website. However, search engines need to understand if a piece of content is a phone number or a serial number. We make sure they know which is what.

SPEAKABLE

According to Google, the Speakable language is still in Beta, but that hasn’t prevented us from applying it to our VoicePages. We are keen to give our subscribers the best chance of being found however consumers are looking and by keeping our site up to date with the latest innovations from market leaders, we believe we are doing just that.

SNIPPETS

People tend to talk to a device like they do to another human being – they will ask a voice assistant a question just as they would a friend. Therefore by writing content in a manner that would be an answer to a question, you are making life easier for search engines. We wrap schema around snippets as well, which gives listing that extra SEO edge.

SOCIAL

People trust reviews and ratings as much as they do their friends in today’s connected world. From a business perspective having a positive review and ratings online is essential as the majority of people will read these before engaging (even if they have been referred by a friend to your business). Search engines take reviews into account when returning results as well therefore it pays to be social.

SIMPLE

Keeping it short and sweet is the best policy when writing content. Be precise and concise with your online information to give you the best chance to appear in search results relevant to your business. To ensure your content is optimized for voice search as well, include those long-tail keywords that sound more natural as opposed to shorter, snappier keywords that perform well in desktop SEO. Plus, keep phrases short and simple. Voice search results are typically written at a 9th grade reading level at most.

SYNCHRONISE

Having consistent business listing information across many search engines, websites, directories and applications is critical in order for search engines to have confidence about your business. All our data partners provide a solution to have your business information accurate across various global and local directories and search engines (end points).

STORIES

Blogs are more relevant than ever. Write them in such a way that they answer questions that people might be asking. You don’t need to be a prolific writer but we would encourage you to be an informative one. Answer the many questions that people would be asking if they were looking to utilise your products or services. That makes it easier for search engines to produce search results it believes are the most relevant to the consumers query.

Feature Resources

Case Study

How to migrate 100M business listings

The challenge for Moboom was migrate its 100 million Hotfrog business listings from the infrastructure it had been housed in for 13 years, onto Web.com’s Central Index platform.

Read the Case Study >>
How to migrate 100M business listings

Tech Info

The Ten Key “S” Factors in Voice Search

Discover what and how the S factors can improve your business

Discover more >>
The Ten Key “S” Factors in Voice Search

Ready to discover the benefit of Moboom Solutions?

Contact Us