Consumers are constantly using their devices to find products and services they want and need. They do this in a great variety of ways from typing search queries into their PC, tablet or mobile device or by simply speaking to one of the various voice devices such as Google Home or Amazon Echo.
The range of ways that people are searching for things has never been more diverse. Over the next few years, voice is predicted to reach 50% of all searches – however its important to understand that voice search results are generally a product of a business existing online presence.
So for a business trying to get found it is essential that their web presence has as many bases covered as possible. For example, it seems that Google Home will provide results from the first three search results that would appear in a manual search. Therefore a business needs to ensure it has claimed its Google my Business listing and has web presence that meets Google’s requirements for search. However, voice search is not restricted to Google Home. Microsoft (Bing) and Amazon (Alexa) all have a decent share of the voice assistant market and can’t be ignored when publishing online business information. And voice search is local – around 22% of all voice searches are queries about local products, services and events. However, less than 1% of websites are currently voice enabled
Moboom does not propose that a business throw out its existing website and start again. What we do suggest is enhancing its online presence using a VoicePage that has all the major search factors covered in a single page to help a business get found, however someone is searching. We’ve boiled it down to the Ten Key “S” Factors that will boost a business SEO and ranking on all devices and voice.