Yext and Hotfrog formed a strategic partnership under which Hotfrog Websites App will be featured in the new Yext App Directory, while more recently the two groups agreed to work together to promote each others products to the respective customer bases.
Yext provides a platform for its customers to standardise its business presence across the internet, by seamlessly managing their listing information (address, opening hours, contact details, etc) across more than a hundred global websites – including Google, Apple, Bing, Facebook, Yahoo, Yelp, WhereIs, TomTom, Uber, etc.
Not only does it keep their listings data current, but by having accurate data on multiple destination sites also helps their Google ranking – which increases their chance of being found online.
The Hotfrog Website App, powered by Hotfrog owner Moboom’s proprietary web-building platform, allows businesses to import and sync Yext Knowledge Engine data into the Moboom platform, allowing customers to build a modern, customisable, mobile responsive website utilising their own data.
“This is a simple and effective solution that makes it very easy for a small business to enhance their online website presence quickly and inexpensively,” said Moboom CEO and Founder, Gavin Burnett.
“We understand that SME business owners are busy and not necessarily technology proficient enough to build and manage their own websites.
The combination of Yext, Hotfrog and Moboom eliminates a lot of the pain a small business owner can experience when creating and maintaining a modern, professional looking web
Moboom’s websites are secure on Amazon’s AWS servers and are Google-friendly and searchable.
Under this strategic relationship, Hotfrog will become a reseller of the Yext Listings product and Yext will feature the Hotfrog Websites App in the new Yext App Directory, allowing Yext customers to auto-generate a modern, customisable and mobile responsive website utilising their own directory data in minutes.
Hotfrog General Manager Paul Harvell says his company’s large customer base in the US is perfectly suited to the Yext Listings product, which Hotfrog intends to bundle with its own product offering.
“We have over 1,000,000 customers in the US and believe many would be highly likely to utilize the Yext Listings product,” Mr Harvell said.
“Additionally, we see inclusion of the Hotfrog Website App into the Yext App Directory as a great opportunity for our business.”
“With consumers searching for businesses in new ways in the age of intelligent search, Hotfrog’s website generation tools offer businesses a great way to establish their digital footprint while leveraging more structured data,” said Jonathan Cherins, Yext’s EVP of Small Business and Partner.
“We’re proud to work with Hotfrog to offer Yext to their customers to help businesses control their brand both on their own websites across the digital ecosystem.”
Hotfrog is one of over 25 app partners on the Yext App Directory, with others including Hubspot, Smartling, Domo and Zendesk.