Success Story

Moboom secures global license deal with Web.com

Moboom, owner of the global directory service Hotfrog and Web.com have agreed to use each other’s technology for the benefit of their respective databases of small business subscribers.

March 2019

Web.com will migrate Hotfrog’s 29 country sites to its Central Index Directory platform and expand Hotfrog’s network to 50 countries by the end of 2019 as part of a material contract signed today. Web.com will deploy the first Hotfrog country sites in March. The Central Index platform currently powers more than 600 directories globally, which combined contain around 168 million business listings.

Moboom will integrate its programmatic website solution into the Central Index platform, which will enable Web.com to sell, market and support Moboom products to the sizable Hotfrog database and Web.com’s own global network of directories and small business customers.

The first Hotfrog country to be migrated and have the programmatic solution integrated is South Africa, where Moboom recently appointed a licensed partner to represent Hotfrog. Web.com will drive the online sales and marketing processes and our South African partner Reputation Matters, will provide fulfilment services to the businesses that acquire Moboom products.

Separately, Web.com will utilise Moboom’s programmatic website solution to offer one click websites to the businesses listed in each of the 250 directories it owns. It will also negotiate with the owners of the other 350 + directories it powers to implement the programmatic solution. Moboom earns license income from sales made at commercially negotiated rates.

Web.com Senior Vice President, James Moore said “We are genuinely excited about this global partnership with Moboom.”

“Moboom has created an incredible solution that enables the rapid creation of quality web products that have a virtual zero cost of delivery.

“We have the sales and marketing reach to drive license sales to Moboom’s client base in its Hotfrog database. Given that Hotfrog will be running on the same directory platform as our own clients, we can really leverage Moboom’s programmatic solution to Web.com’s client base as well.

About Web.com

Web.com was founded in 1997, and was listed on NASDAQ prior to be acquired by an affiliate of Siris Capital Group, LLC (“Siris”) for approximately $2 billion in October last 2018. Web.com’s mission is “helping small business succeed online”. In summary, Web.com has approximately;

  • 3.3 Million SMB customers.
  • 9 Million Domains under registration.
  • 200,000 Websites built.
  • 65,000 PPC campaigns managed.
  • 12,000 Social media accounts and campaigns managed.
  • 7,000 Mobile campaigns managed.

They are considered expert in local SMB marketing, multi-location marketing and national branding. They have offices in the US, Canada, Argentina and the UK.

Siris is a leading private equity firm focused on making control investments in data, telecommunications, technology and technology-enabled business service companies in North America.

Integral to Siris’ investment approach is its partnership with exceptional senior operating executives, or executive partners, who work with Siris on a consulting basis to identify, validate and operate investment opportunities. Their significant involvement allows Siris to partner with management to add value both operationally and strategically.

About Central Index

  • Founded 2007, acquired by Web.com in 2013.
  • 168 million records hosted.
  • Scalable content storage.
  • Hosting over 600 own label and white label business directories.
  • Integrates with multiple partner technologies for low cost fulfillment.

Feature Resources

Case Study

How to migrate 100M business listings

The challenge for Moboom was migrate its 100 million Hotfrog business listings from the infrastructure it had been housed in for 13 years, onto Web.com’s Central Index platform.

Read the Case Study >>
How to migrate 100M business listings

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