Case Study

How to migrate 100M business listings

The challenge for Moboom was migrate its 100 million Hotfrog business listings from the infrastructure it had been housed in for 13 years, onto’s Central Index platform.

September 2019

That challenge was large enough in its own right, but add to that maintaining connectivity to ten data partners, each publishing from tens of thousands to more than a million live listings, many of which are regularly updated and it was truly a significant engineering feat.

The end result was that the Moboom Data Publishing API can now not only publish to Central Index, but to any third party directory. The benefit for data aggregators is that they no longer have to integrate into individual online directories – Moboom can connect them.

For online publishers, they generate more recurring revenue from publishing the data and for the end customer, they have their business information in more places, which enhances their SEO and chances of being found in search.

Feature Resources


Moboom creates powerful global relationship with Yext

Moboom, through its wholly owned online business directory network, Hotfrog and award-winning digital knowledge management company Yext have created powerful global relationship.

Moboom creates powerful global relationship with Yext

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